When it comes to starting a business, and growing out of an idea it can be easy to get lost in the money in money out mentality. Suddenly every expenditure you make keeps you awake until 4 in the morning, and every sale you close keeps food in your fridge for the next month. What is sometimes overlooked is sustained growth and the best way to focus on that is to identify 4-10 activities you need to perform in order to generate business.
These activities will all be linked to their own KPIs (key performance indicators) and thankfully you can access an entire library of them at http://www.kpilibrary.com for free if you don’t know where to start.
With Follow The Hummingbird we have two KPIs we actively work on:
Coffees per week
2nd meetings per coffee
we discovered early on these engagements directly correlated with our growth. On good weeks we had lots of coffees and lots of second meeting conversions.
Identifying the activities you need to spur growth and creating a quantitative model to measure from makes growth feel achievable—suddenly you aren’t looking at a vague concept but hard numbers.
He clutched his chest
But where a heart
Was a watch
Around the icon
He mistakenly assumed
Was a part of him.
A fain glow under
His white shirt
Its colors burned so bright
The man melted around it
Until the device laid unburdened
In a white puddle
Secrets Are For Flowers (Beds Are For Flowers book 2) is now live and available for pre-order When I started Beds Are For Flowers I had no idea it was going to be a series. I wanted to write a pure adventure story. Three children follow a road and when they reach the end they face their main conflict. I thought that was the beginning and end of it. I wrote a cute middle-grade fantasy that would go in my portfolio and maybe sell a few copies. I had no idea it would climb the hot new release charts and sell over 150 copies in the first two days. For the first time in my life I felt like a real author–I felt like this is something I could actually make a living from. The funny thing is, any book you write hs the opportunity to be a series. If you can complete a book then the working universe is already there for you to expand upon. The story of Clarence, Wakoba, and Jessi was only getting started and I knew I had to tell it.
Music that helped inspire Beds Are For Flowers