The Weight of Perfection

Is perfection a detriment? The fear of putting out something less than perfect leaves a lot of 80-90% projects on the sideline. Though we all strive for 100% in school, haven’t you ever received a B and thought “Oh thank God!”

I went to a writing conference in Pittsburgh where indie authors talked about launching their own publishing career without traditional publishing houses. To say these men and women have won the game is putting it lightly. They write full time, they travel the world, and they’ve reached a point where they don’t just have to write for the market. They can develop any passion project they want and their fanbase will thank them for it.

The advice that really stood out to me at this conference was don’t be paralyzed by perfection and there is no such thing as a kiss of death in this industry. Obviously what they meant by the latter is there’s no kiss of death based on product alone. If you write a bust you can recover. If a pen name loses an audience you can launch another. It always will take hard work but the worst thing you can do is not produce.

Does this advice work? Let’s think about it, have you ever seen someone put out content constantly? Some of it is garbage and others hit home? Have you seen a YouTube star blow up out of nowhere, then go to their channel and see they have videos going back years and the first videos look like they were filmed on their laptop’s camera.

It all comes down to branding. Trial and error, finding the right audience and making content for them. In writing there’s this strategy called the first 1000 fans (or something like that). I know to the casual hobbyist or to someone new to writing that may seem like an overwhelming number to achieve but once you get your feet wet and start making your first connections you realize just how attainable it is. Why is this number relevant? Because it turns your brand into a self-sufficient vehicle. If you have 1000 fans (not subscribers or followers but actual fans who love your work and share your content) then you have the best marketing team in the world at your fingertips, ready to come to your support with every tweet, product launch, or publication.

You can only start building this audience when you have content to share, and if you wait until your content is perfect you will not have enough. I’m not saying to go out there and purposefully put out trash, but I can tell you from personal experience that people resonate with effort and authenticity. If they feel you’re genuinely trying to help them, entertain them, or relay a specific message it will resonate with some people, and those people will be the start of your fan base.

Now, I’m no expert, I’m just an author documenting his own efforts and sharing his story with others in case they want to try but I can tell you though I am not at 1000 fans the numbers are growing. Since that Pittsburgh conference I released an 82 page novella. I would’ve probably come up with some excuse not to release it before that event. Maybe send it to a second editor for more input, or try and bulk up the word count to make it an even 100 then hold off on the release until I had a supplemental reading to attach to it and build up some universe, all the while delaying the production of all my other manuscripts. But I took the advice they gave me, made a cover on my own for free and released it. Since then my goodreads numbers have grown, my amazon ranking has gone up, my subscriber count on my newsletter has gone up, and I’ve had a little more change in my pocket (I even treated my girlfriend to food with the royalties). Again nothing substantial, but progress. Tangible progress and the sort of affirmation that makes me want to continue down this path.

So here’s a challenge to anyone reading this. Take a chance and put out something new. It doesn’t have to be a book; it could be an article on here, a video on Instagram, a new feature on a website or a youtube channel. Anything authentic that maybe you’ve been too nervous to try. You might be surprised by the response you get.

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